Infrastructure Projects Authority (IPA)
Having the shared visual frame of reference led to incredibly rich dialogues, as people from very different backgrounds could overlay their diverse stories and visions onto a more meaningful framework, and understand what each other were saying. We rendered the output as a series of case studies with a common visual language and composition, giving coherence to the finished document, and spawning a series of narrated animations for each of the visuals.
IPA described it as their most successful publication ever. It acts as a single shared point of reference that allows both public and private organisations to talk about, demonstrate, and understand how their work is helping to meet societal outcomes.
This content was also animated into a YouTube video.
Related case studies
After finalising their strategy for 2025, Buckinghamshire Healthcare NHS Trust needed to make sure the changes to this complex and socially impactful system would be understood by a large number of varied stakeholders.
The UK’s 2016 EU Referendum struck us as a time when a lack of shared understanding of a complex system produced a deep social divide. For all the strong feelings, very few people seemed to have a good understanding of what the EU actually was – subjective mental models, assumptions, and fears drove a lot of the conversations and resulted in a clear lack of quality dialogue.
We have worked with the Institute of Asset Management (IAM) for many years to create materials that help IAM members have conversations with those new to the profession in particular, making it easier to explain what it is, why it is so powerful, and what it looks like for an organisation to go on the journey towards asset management maturity.
